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Sunrise Efficient Marketing IPO

Sunrise Efficient Marketing Limited Logo

Sunrise Efficient Marketing Limited engages in the business of trading, distributing, and wholesaling different types of industrial products such as electrical items, electronic items, spare parts, etc. The company distributes Automotive Parts, Gear Boxes, Motors, Pumps, Oils, and FMCG Products. The company follows B2B and B2C business models and is currently an authorized dealer of 138 manufacturers.

The company retails, imports, exports, sells, fabricates, and assembles a wide range of products such as pipes, pipe fittings, sanitation parts, mechanical and engineering items, all types of machined and un-machined castings, industrial valves, and its spares, Oils, lubricants, all types of motors, pumps, generator sets, batteries and all types of electrical, mechanical, electromechanical & electronic items, and spare parts, accessories used for industrial, domestic and agricultural purposes.

In 2011, the company introduced Consumer Goods (FMCG Division) and acted as a distributor for Pepsico, and in 2021 company started selling its own brand Synchro Plus motors.

Competitive Strengths:

  1. Large & Diverse Product Portfolio.
  2. Established relationships with institutional customers.
  3. Quality Assurance and Control.
  4. Experienced Promoter and skilled workforce.

Company Promoters:

Lejas Desai is the company’s promoter.

Company Financials:

ParticularsFor the year/period ended (Rs in Lakhs)
Total Assets2,279.361,651.16
Total Revenue3,006.792,618.52
Profit After Tax312.3618.37

Objects of the Issue:

The net proceeds of the Offer are proposed to be utilized in the following manner:

  1. Meeting incremental working capital requirements.
  2. General corporate purposes.
  3. Issue-related expenses.

Sunrise Efficient Marketing IPO Details

IPO Opening DateMar 30, 2022
IPO Closing DateApr 5, 2022
Issue TypeFixed Price Issue IPO
Face Value₹10 per equity share
IPO Price₹121 per equity share
Market Lot1000 Shares
Min Order Quantity1000 Shares
Listing AtBSE SME
Issue Size1,380,000 Eq Shares of ₹10
(aggregating up to ₹16.70 Cr)
Fresh Issue1,380,000 Eq Shares of ₹10
(aggregating up to ₹16.70 Cr)
Retail Shares Offered50% of the net offer
NII (HNI) Shares Offered50% of the net offer

Sunrise Efficient Marketing IPO Tentative Timetable

The Sunrise Efficient Marketing IPO open date is Mar 30, 2022, and the close date is Apr 5, 2022. The issue may list on Apr 12, 2022.

IPO Open DateMar 30, 2022
IPO Close DateApr 5, 2022
Basis of Allotment DateApr 8, 2022
Initiation of RefundsApr 11, 2022
Credit of Shares to Demat AccountApr 12, 2022
IPO Listing DateApr 12, 2022

Sunrise Efficient Marketing IPO Lot Size

The Sunrise Efficient Marketing IPO market lot size is 1000 shares. A retail-individual investor can apply for up to 1 lots (1000 shares or ₹121,000).

ApplicationLotsSharesAmount (Cut-off)

Sunrise Efficient Marketing IPO Promoter Holding

Pre Issue Share Holding99.99%
Post Issue Share Holding72.40%

Sunrise Efficient Marketing IPO Prospectus

Company Contact Information

Sunrise Efficient Marketing Limited
Sub Plot No. 2, block B,
Akash Bhumi Complex,
Village Surat, 394221
Phone: +91 99250 43408
Email: [email protected]

Sunrise Efficient Marketing IPO Registrar

KFin Technologies Limited

Phone: 04067162222, 04079611000
Email: [email protected]

Sunrise Efficient Marketing IPO Lead Manager(s)

  1. Fedex Securities Limited